Many affiliate marketers, particularly newbies make use of PPC (Pay Per Click) services for driving traffic to some of their affiliate websites. When launching an affiliate marketing campaign one of the most commonly used techniques is the PPC service where you bid for your advertisement to be ranked in the top position of search engine result pages or higher known as the Paid Placement.
Microsoft and Yahoo now own most PPC sites. The share price of Google recently tops $14 billion, and it’s no wonder that many of the highest search engines suddenly have shares of millions of dollars. A merchant, for this is becoming one of the most badly-managed business operations. Almost all individuals wanting to employ a PPC campaign to drive internet traffic to their site use the large search engines Google or Yahoo to start their work. These search engines bid your advertisement down in the search engines, pay you through clicks, and receive the rest on your desired conversion rate.
Of course not every bid ranking is the same. The rates to bid vary. They are most common in monetary terms, so if you are bidding $2 per click for a keyword list of keywords that obtain 1,000 average searches per month, it will cost you $2,000 for each click. This will give you 10,000 impressions/month from your site. As you could imagine, you will receive a lot of impressions, but not necessarily clicks since you are paying for their top spot. The key is to eventually optimize your website to convert the majority of the visitors. If you convert few visitors, you’ll get a small quantity of conversions each month. However, if you convert a majority of visitors into customers, you will decrease your CPC costs, increase your commission per new customer, and sky rocket your rankings.
You need to know what pitch heard and how much time you have to spend on marketing, and page conversion before you throw in the towel and decrease your PPC budget. If you’re looking to outsource your PPC campaign, learn to identify the right company that will drive the targeted traffic to your site, and not the other way around.
Pay per click is a great way to drive targeted traffic to your website quickly. If you have the money to spend on advertising you may want to try a PPC company. However, if you’re working to start an internet business, you’re most cost sensitive. I recommend creating you’re your own campaign and spend more money, experimentation a little (i.e. using a commission site instead of a PPC campaign), and once you’ve found a positive campaign build off of it, whereas years down the road you will eliminate the PPC campaign altogether and just solicit your own targeted traffic instead. You will still get affiliate commissions from other sites as well, but it will cost you less since it is your own money that you are spending. You’re own PPC company will likely come back to you instead of the PPC affiliate these PPC companies your sponsored list have been providing you with.