What’s the Hype Out There on the Internet?
I was speaking to a friend last week about marketing the wrong things. Specifically, I was discussing the issue of Google pay per click (PPC). He asked me if I thought PPC was a scam and editorialized that there’s only two kinds of people who are in the market for the wrong thing. These two kinds of people were newbies, who wanted to make quick and easy things happen, and the other type of marketer were the smart guys who thought in the long-run, PPC might be a good road to go down, but for sure, pay per click advertising is a momentous opportunity for success on the Internet.
I think the one who believes in the long-term potential can ultimately succeed, but the average person is not going to be able to take advantage of PPC without a lot oflessly time and money scouring the Internet trying to figure out how to set things up. I could have said that PPC is a wonderful tool for success on the Internet, but at first glance, it’s really a bad idea.
Well, when I first started paying attention to PPC, I was one of the people who thought “Eureka!” It looked so simple, barely challengeable, but for some reason, it wasn’t going to some kind of quick and easy Internet success. And like any other road training course, it’ll take time to get used to the PPC system.
I say, “Eureka!” Because it’s a big time learning curve, and if you don’t know what you’re doing, you’re going to experience some experience lost. Much of the Google pay per click system is extremely easy to understand, but it’s not apparent, in a glance, what a venture should be costing you and how to make the most money for your time. From my own experience, I’ve learned that PPC can be an ultimately rewarding home business if you are willing to learn, structure your paid advertising campaign spending as much time (or money) on Google as you need to do it to generate traffic and potential.
So, what scams? Not any of them! PPC can be a good way to make a piece of the Internet pie, but just don’t get in the wrong mindset. PPC is a mass marketing message, but it can also be one of many other Internet marketing tools that can make the Internet work for you. They are different animals, so to get help, you need to learn how to use the proper tools to become the right online marketing enemy for your target market.